Loadscreen partnered with Quest To Conquer Cancer at Anime North held every year in Toronto, a fan-run anime convention and the second-largest anime convention in Canada. To raise money for the Princess Margaret Cancer Foundation. Across 3 days at the convention, with our partners Red Bull, AMD, Corsair & Blacklyte.
We hosted a booth at the event for a large fundraising activation, with the goal to highlight the Quest community and fundraise through a fun and gamified way to name ourselves Canada's largest gaming fundraising event.
We did this by inviting content creators and streamers that fit best with our Quest community, to fundraise together live at Anime North through streams in our streamer space/booth. Using best practises and previous experiences in the charity space, we managed to reach past our goal of $10,000 CAD to raise a total of $15,357 CAD.